“No Website can stand without a strong backbone and that backbone is technical SEO” said by – Neil Patel, co-owner of Neil Patel Digital
To create valuable content for a website is very important for that website to be top of the tree, but content doesn’t make the website best in its field. SEO or Search Engine Optimisation is the most important factor for websites to rank on top of SERP. As we all know there are different types of SEO.
One such SEO is Technical SEO. There are different ways to monitor SEO and presently there are tons of SEO tools that one can use to track and record how their website is up and running. There was a time where people were finding it difficult just to analyse one page. But now people have the opportunity to analyse any page they want within a matter of seconds thanks to many SEO tools. There are many free SEO tools out there that digital marketers can use right now. Some of the best free SEO tools available online are mentioned below:
AHERF: AHERF is like any other SEO tool out there. So what is AHERF and what does it do. AHERF which started off as a digital analysis for backlink analysis now handles everything that’s there in Digital marketing fields other than backlink analysis. URL rankings, competitive analysis, keyword research, web monitoring, etc are some of the works that AHERF conducts.
So how does AHERF stands out from other SEO tools?
AHERF also provides the qualitative analysis of organic search report which helps the user to know what needs to be done to improve their website to top in organic searches. Also, there’s something called content explorer, which is very important for starters who wish to create quality content for their website.
MOZ: MOZ is one of the most used SEO tools in the world. MOZ was founded way back in 2004 and now has grown into an entity in the field of SEO. MOZ provides paid as well as free SEO analysis.
MOZ has been the key player in the SEO field and provides all the necessary SEO strategies such as Keyword Research, Backlink Analysis, Rank Tracking, SEO Auditing and many more. MOZ provides something called domain authority which lets the user know how good is the domain of the website with 100 being the top score and 1 being the least.
MOZ has been helping the users to know the different SEO strategies and ways to build their website in a better way to be on top of SERP.
There are many other features provided by MOZ to power up the website. These features are top hand and help the website owners to upgrade their SEO strategies and be the best among their space.
SEM Rush: SEM Rush is another powerful SEO tool mainly used to analyse competitors, keywords research, SEO auditing. Backlinks analysis and many more.SEM Rush has been the go-to tool for competitor analysis, analyse new keywords and to know the current and past rankings of the website. Some of the actions performed by SEM Rush helps the affiliate marketers to analyse their blog and ways to advertise some of the tricks are as follows:
1. Finding advertising opportunities
2. Different and better advertising opportunities
3. Creating the best ways to guest blog
4. Analysing and strategising of the website Handling google updates in a better way
SEM Rush can be easily used by the beginners to learn different SEO strategies and to analyse their website. Different options provided by SEM Rush and the easy usage will always make it the go-to SEO tool for beginners
SEO Minion: SEO Minion is a free SEO toolbar that can be added to any of the web browsers such as Google Chrome, Mozilla Firefox, etc. SEO Minion tool performs many actions that not many free SEO tools do. Some of the daily SEO tasks that SEO Minion perform are analysing on-page SEO of every page, check all the links present in the webpage, analyse for broken links and many more.
One of the most unique and quality service that SEO Minion perform is of analysing the rankings of the webpage at multiple locations. Another quality service of SEO Minion is to find all the HRE Flang tags in the webpage including those pages that are tagged to the webpage.
Yoast SEO: Yoast SEO is another great SEO tool used to analyse and optimise the web page. Yoast SEO is a plugin for WordPress websites and can be used to optimise the WordPress web page not only according to Google search engine but also on other search engines such as Bing and Yandex. Yoast SEO extension can be added to any of the web browsers and can be used without worry. Yoast SEO provides technical SEO with an upper hand for WordPress websites. Yoast SEO provides a bunch of quality web and SEO analysis for a WordPress webpage. It also provides a snippet preview that shoes how the snippets will look in phones as well as in computers.
Yoast SEO improves the content SEO as well by tipping about the focus keywords, usage of right keywords. It also provides some readability options for the website to be user-friendly.
Yoast SEO can be a great SEO tool for beginners to use and if they are looking to create a WordPress website Yoast SEO can be a great choice.